We begin by building a strong foundation. This includes developing your funding strategy, drafting a preliminary business model, and identifying the key documents required for your new gTLD application. At this stage, we assess whether your vision aligns with ICANN's expectations and set you up for long-term success.

Once ICANN releases the next version of the Applicant Guidebook (AGB), we start preparing your application content — including answers to evaluation questions, your TLD business model, financial forecasts, and supporting documentation. We also evaluate risks related to public objections, string similarity, and contention.

At the same time, we help you shortlist potential backend Registry Service Providers (RSPs), escrow providers, and abuse contact vendors. Final selection of these partners is crucial to ensuring ICANN compliance.

When ICANN opens the application window, we fill and submit the entire application on your behalf. This includes uploading all supporting documents, aligning your application with ICANN’s technical and policy frameworks, and making sure every box is checked — accurately and on time.

After ICANN publishes the full list of applicants, we review whether your TLD is in a contention set (i.e., if someone else applied for the same or a confusingly similar string). If so, we support you through auction strategy or community-based resolution.

We also prepare for the ICANN priority draw, where you may be required to attend the draw event in Los Angeles to determine your application’s processing order.

During the public comment period, applications are subject to scrutiny from the public, governments, and watchdog groups. If objections are filed or GAC (Governmental Advisory Committee) advice is issued, we draft and manage all responses, ensuring your application stays on track.

We handle all follow-up communication with ICANN, including questions from evaluators. Once your application is approved, we transition you into the post-approval phase.