Lars Jensen x Venkatesh | New gTLD Talk @ ICANN83 Prague.
Had a quick but insightful chat with Lars Jensen, Co-founder of ShortDot Registry, during ICANN83 in Prague.
We spoke about what makes a TLD succeed, lessons from running extensions like .icu, .bond, and .cyou, and how brands should think differently heading into the 2026 ICANN New gTLD round.
If you're even considering launching your own TLD — this one’s worth your time.
Our Services
For over 8 years, Dotup Technology has been the foremost authority in ICANN® Accreditation, helping top registrars globally succeed.
DotBrand New gTLD Consulting
Want to secure .brandname for marketing, security, and digital control? Need help navigating ICANN's DotBrand rules and launch process? We help your legal, tech, and brand teams align and apply.
New gTLD Application Consulting
Thinking about launching .crypto, .city, .club, or .web3? Want to become a TLD registry and run your own domain business? We offer feasibility analysis, business modeling, application drafting, and registry partnerships.
Lars Jensen x Venkatesh | New gTLD Talk @ ICANN83 Prague.
Had a quick but insightful chat with Lars Jensen, Co-founder of ShortDot Registry, during ICANN83 in Prague.
We spoke about what makes a TLD succeed, lessons from running extensions like .icu, .bond, and .cyou, and how brands should think differently heading into the 2026 ICANN New gTLD round.
If you're even considering launching your own TLD — this one’s worth your time.
The Process
Our Approach - New gTLD Application Process
Phase 1
Strategic Planning & Feasibility
We begin by building a strong foundation. This includes developing your funding strategy, drafting a preliminary business model, and identifying the key documents required for your new gTLD application.
Phase 4
Publication & Contention
After ICANN publishes the full list of applicants, we review whether your TLD is in a contention set. If so, we support you through auction strategy or community-based resolution.
Phase 7
Post-Approval & Delegation
After approval, we guide you through Contract Signing, ICANN Technical Onboarding, OT&E Testing, and Final Delegation of your TLD into the live DNS root.
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Phase 2
Objection Readiness & Vendor Planning
Once ICANN releases the next version of the Applicant Guidebook (AGB), we start preparing your application content — including answers to evaluation questions, your TLD business model, financial forecasts, and supporting documentation.
Phase 5
Objections, Comments & GAC Advice
During the public comment period, applications are subject to scrutiny from the public, governments, and watchdog groups. If objections are filed or GAC advice is issued, we draft and manage all responses.
Phase 3
Application Submission
When ICANN opens the application window, we fill and submit the entire application on your behalf. This includes uploading all supporting documents, aligning your application with ICANN's technical and policy frameworks.
Phase 6
Evaluation & Approval
We handle all follow-up communication with ICANN, including questions from evaluators. Once your application is approved, we transition you into the post-approval phase.
Lars Jensen x Venkatesh | New gTLD Talk @ ICANN83 Prague.
Had a quick but insightful chat with Lars Jensen, Co-founder of ShortDot Registry, during ICANN83 in Prague.
We spoke about what makes a TLD succeed, lessons from running extensions like .icu, .bond, and .cyou, and how brands should think differently heading into the 2026 ICANN New gTLD round.
If you're even considering launching your own TLD — this one’s worth your time.
